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Behind the Bread

Snarf’s Sandwiches opened its first sandwich shop in Boulder, Colorado in 1996 in what is affectionately referred to as "The Shack." Since then, the family-owned business founded by Jimmy "Snarf" Seidel has grown to more than 30 locations in Colorado, Texas and Missouri. Famous for its hearty, oven-toasted subs, Snarf’s is a frequent "Best Sandwich" winner and has an unprecedented following in its local communities.

Snarf’s is a destination for those looking for a fun atmosphere, down-to-earth people and an obsession with finding, and devouring, the perfect sandwich. Each oven-toasted sandwich is carefully made using exceptional ingredients, including generous portions of premium, handsliced meats and cheeses, Snarf’s own blend of giardiniera peppers, and fresh, perfectly-crusty bread.

The menu features favorites such as The Italian, Prime Rib, French Dip and NY Steak. Snarf’s also offers fresh salads with homemade dressings, rotating soups, kid-sized subs, vegetarian and gluten-free options, and a full catering menu.

From the building, to the furniture, to the incredible custom mosaics and artwork created by Colorado artist Jen Haley, each Snarf’s restaurant is unique to that community. In many cases Snarf’s takes an existing building and restores it, as opposed to starting from scratch. Jimmy doesn’t like anything to be "cookie cutter" so each location is infused with custom, eclectic décor and design that creates the hip vibe Snarf’s is known for, along with the craveable food.

Recent News!

The 40/40 List for 2024: America’s Hottest Startup Fast Casuals

(Feb., 2024) - QSR Magazine:

This group of fast casuals is ready to take on whatever comes next in the post-pandemic era.

Jimmy Seidel, AKA “Snarf,” set out more than two decades ago to create the world’s finest sandwich. The former Chicago market maker quit his job and headed to Boulder, Colorado, to work for a national chain in hopes of mastering the craft. All the while, Seidel developed a menu for his own concept on the side and searched for a location to open the eponymous brand, which took its inspiration from Seidel’s college nickname. Ultimately, he found a spot nobody wanted—a rickety, 650-square-foot building on Pearl Street affectionally dubbed “The Shack.” He worked 18 hours a day bringing Snarf’s to life.

Bragging Rights


  • "Best Sandwich - Readers’ Choice"

    – Westword



  • "Best of Boulder, Best Sandwich, Take Out & Food Delivery"

    – Boulder Weekly

  • "Reader’s Choice, Best Sandwich Shop"

    – Denver Westword

  • "Reader’s Choice, Best Sandwich & Best Cheap Eats"

    – Yellow Scene Magazine

  • "Best of East County, Best Catering"

    – Boulder Weekly


Media Inquiries

For media inquires contact:
Helen Wood | Director of Marketing