Pressroom
Behind the Bread
Snarf’s Sandwiches opened its first sandwich shop in Boulder, Colorado in 1996 in what is affectionately referred to as "The Shack." Since then, the family-owned business founded by Jimmy "Snarf" Seidel has grown to more than 30 locations in Colorado, Texas and Missouri. Famous for its hearty, oven-toasted subs, Snarf’s is a frequent "Best Sandwich" winner and has an unprecedented following in its local communities.
Snarf’s is a destination for those looking for a fun atmosphere, down-to-earth people and an obsession with finding, and devouring, the perfect sandwich. Each oven-toasted sandwich is carefully made using exceptional ingredients, including generous portions of premium, handsliced meats and cheeses, Snarf’s own blend of giardiniera peppers, and fresh, perfectly-crusty bread.
The menu features favorites such as The Italian, Prime Rib, French Dip and NY Steak. Snarf’s also offers fresh salads with homemade dressings, rotating soups, kid-sized subs, vegetarian and gluten-free options, and a full catering menu.
From the building, to the furniture, to the incredible custom mosaics and artwork created by Colorado artist Jen Haley, each Snarf’s restaurant is unique to that community. In many cases Snarf’s takes an existing building and restores it, as opposed to starting from scratch. Jimmy doesn’t like anything to be "cookie cutter" so each location is infused with custom, eclectic décor and design that creates the hip vibe Snarf’s is known for, along with the craveable food.
Recent News!
The 40/40 List for 2024: America’s Hottest Startup Fast Casuals
(Feb., 2024) - QSR Magazine:
This group of fast casuals is ready to take on whatever comes next in the post-pandemic era.
Jimmy Seidel, AKA “Snarf,” set out more than two decades ago to create the world’s finest sandwich. The former Chicago market maker quit his job and headed to Boulder, Colorado, to work for a national chain in hopes of mastering the craft. All the while, Seidel developed a menu for his own concept on the side and searched for a location to open the eponymous brand, which took its inspiration from Seidel’s college nickname. Ultimately, he found a spot nobody wanted—a rickety, 650-square-foot building on Pearl Street affectionally dubbed “The Shack.” He worked 18 hours a day bringing Snarf’s to life.
Bragging Rights
2024
"Best Sandwich - Readers’ Choice"
– Westword
"Best Sandwich/Sub - Readers’ Choice"
– Longmont Times-Call
"Best Sandwich - Readers’ Choice"
– Boulder Daily Camera
"Best Sandwich Boulder"
– Yellowscene
"Best Sandwich Boulder East County"
– Yellowscene
"Best Colorado-Based Chain"
– Yellowscene
2023
2022
"Best sandwich & Best takeout"
– Boulder Weekly
"Best Sandwich Shop: CU & Boulder's Best"
– Colorado Daily
"Best Sandwich 2022"
– Yellowscene
2021
"Best sandwich, Best takeout & Best delivery"
– Boulder Weekly
"Best Sandwich Shop: CU & Boulder's Best"
– Colorado Daily
"Best Sandwich 2021"
– Yellowscene
"Best Sandwich"
– Longmont Times Call
2020
"Best sandwich, Best takeout & Best delivery"
– Boulder Weekly
"Best Sandwich"
– Longmont Times-Call
"Best Sandwich: Boulder County Gold"
– Boulder Daily Camera
"Best Deli/Sandwich Shop"
– Colorado Daily
"Best Sandwich 2020"
– Yellowscene
2019
2018
"ReMix Community Preservation Award"
– Historic Denver
"Best Sandwich: Best of Boulder- East County"
– Boulder Weekly
"Best Sandwich: Boulder County Gold"
– Boulder Daily Camera
"Best Sandwich: Top Of The Town- Reader’s Choice"
– 5280 Magazine
"Best Sandwich & Food Delivery: Best Of Boulder"
– Boulder Weekly
"Best Deli/Sandwich Shop: Cu & Boulder’s Best "
– Colorado Daily
"Best Sandwich & Best Cheap Eats: Best Of The West"
– Yellow Scene Magazine
2017
"Best Sandwich: Best Of E. Boulder County"
– Boulder Weekly
"Best Sandwich: Boulder County Gold"
– Boulder Daily Camera
"Best Sandwich: Top Of The Town/Reader’s Choice"
– 5280 Magazine
"Best Deli/Sandwich Shop: CU & Boulder’s Best"
– Colorado Daily
"Best Sandwich, Take Out & Food Delivery: Best Of Boulder"
– Boulder Weekly
"Best Sandwich & Best Cheap Eats: Best Of The West"
– Yellow Scene Magazine
2016
"Best of Boulder, Best Sandwich & Best Delivery"
– Boulder Weekly
"Best of Boulder East County, Best Sandwich"
– Boulder Weekly
"CU and Boulder’s Best, Best Deli/Sandwich Shop"
– Colorado Daily
"Boulder County Gold, Best Sandwich"
– Boulder Daily Camera
"Reader’s Choice: Best of the West, Best Sandwich, Best Cheap Eats & Best Colorado Based Chain"
– Yellow Scene Magazine
"Reader’s Choice, Best Sandwich Shop"
– Westword
2015
"Top of the Town, Reader’s Choice Best Sandwich"
– 5280 Magazine
"Best of Boulder, Best Sandwich, Take Out & Best Food Delivery"
– Boulder Weekly
"Best of Boulder E. County, Best Sandwich"
– Boulder Weekly
"CU & Boulder&rsqup;s Best, Best Deli/Sandwich Shop"
– Colorado Daily
"Reader’s Choice, Best Sandwich"
– Yellow Scene Magazine
"Reader’s Choice, Best Sandwich"
– Westword
2014
"Best of Boulder, Best Sandwich, Take Out & Food Delivery"
– Boulder Weekly
"Reader’s Choice, Best Sandwich Shop"
– Denver Westword
"Reader’s Choice, Best Sandwich & Best Cheap Eats"
– Yellow Scene Magazine
"Best of East County, Best Catering"
– Boulder Weekly
Newsworthy
2024
"Snarf’s Sandwiches to expand with shop in Littleton – and three more regionally in months ahead"
– Littleton Independent
"Denver-based sandwich chain to open second Colorado Springs location on city's south side"
– The Denver Gazette
"The 40/40 List for 2024: America’s Hottest Startup Fast Casuals"
– QSR Magazine
2023
"Small Plates: Snarf’s Sandwiches to expand"
– Austin Business Journal
"Sandwich Chains That Serve The Lowest And Highest Quality Breads"
– Mashed
"How Snarf’s Sandwiches Fosters Community through Positive Customer Engagement"
– QSR Magazine
"New Snarf’s sandwich shop coming to Fenton"
– Leader Publications
"Snarf’s Sandwiches Plans Third Austin Location"
– What Now Austin
"Local sandwich chain opens newest location in east Denver neighborhood"
– Denver Post
"GiftAMeal Partners with Snarf's Sandwiches"
– QSR Magazine
"Cherry Creek’s Best Sandwiches"
– Cherry Creek Magazine
"5 new Snarf's Sandwiches locations coming to the Denver metro"
– Denver Business Journal
2022
"Snarf’s Sandwiches Breaking New Ground in Highlands Ranch"
– What Now Denver
"Denver area Snarfs Sandwiches expanding to Colorado Springs"
– The Gazette
"The best restaurants in America's busiest airports"
– Washington Post
"5 Colorado chain restaurants that are staples for our food reporter"
– Denver Post
"Snarf's Sandwiches undergoing largest expansion in 26-year history"
– Denver Business Journal
2021
"Snarf’s Sandwiches Opening in Broomfield"
– QSR Magazine
"Once upon a Snarf: A toast to one man’s obsession with warm buns, griddled meats, and selling food he wants to eat"
– Boulder Weekly
"Snarf's and Nathaniel Rateliff Are Giving Away Free Sandwiches To People Experiencing Homelessness"
– 303 Magazine
"Actor Jared Padalecki loves Snarf's"
– Men's Health
2020
"Denver's 4 top spots for low-priced salads"
– Hoodline
"What tourists need to know about visiting Denver during the pandemic"
– Washington Post
"Coronavirus in Austin: List of restaurants helping health care workers"
– Statesman
"Classics, newbies, fancy places and chains: How Denver’s restaurants are holding up"
– Denverite
"5 Best Sandwich Shops in Austin"
– Kev's Best
"Tim's Travels: Snarf's celebrates National Hot Pastrami Day"
– FOX2 Now
2019
"Mile High Musts, The Denver Channel"
– The Denver Channel
"Snarf's Previews National Sandwich Day, Fox 2 St. Louis"
– Fox 2 St. Louis Video
"National Sandwich Day at Snarf's St. Louis, Sauce Magazine "
– Sauce Magazine
"The Ten Best Cheap Breakfast Sandwiches in Denver"
– West Word
"Snarf's has a burger chain, and it's coming to Denver"
– Denver Post
"Sandwich King Snarf's Opens a 16th Location with Burger Joints on the Way"
– Eater Denver
"Snarf's Opens on Federal Boulevard; Snarfburger to Follow Soon"
– Westword
"Best Things to Do in Denver This Week"
– Westword
"Austin Restaurant News You Might've Missed"
– Austin Chronicle
2018
"Denver sandwich chain opening location at DIA"
– 9 News
"Here's Why the Founder of Snarf's Wants You to Build His Next Sandwich"
– Westword
"Snarf's on Broadway honored by Historic Denver"
– The Denver Channel
"Bite Into 8 National Sandwich Day Deals"
– Mile High on the Cheap
"Bite into savings and freebies for National Sandwich Day"
– 9 News Denver
"Paula’s Picks: Celebrate National Sandwich Day with Snarf’s"
– Denver Channel 2
"What’s In Good Taste In September"
– In Good Taste Denver
"10 St. Louis Restaurants with Fabulous Food at Great Prices"
– Riverfront Times
"Paula’s Picks: Snarf’s- $2 Off Cubano Sandwiches Today!"
– Denver Channel 2
"Colorado’s Greatest Sandwiches"
– Boulder Weekly
"Denver Sandwich Chain Opening Location At DIA"
– Denver Business Journal
"Master Guide To Denver Patios"
– 303 Magazine
"Denver’s Top Sandwich Shops"
– Eater Denver
"Boulder’s Best Grilled Cheese Sandwiches"
– Travel Boulder
"The Twelve Best Sandwich Shops In Denver"
– Westword
"Cuisine To Try This Week"
– Boulder Weekly
"Snarf’s To Add 3 Restaurants This Year"
– Business Den
2017
2016
"The Beauty Of Making An Old Building New Again"
– Denver Westword
"Snarf’s Launches Secret Menu"
– Eater Denver
"Famous Sandwich Shop Bakes Up Second Austin Location"
– CultureMap Austin
"Iconic South Broadway Gas Station To Become A Snarf’s Sandwiches"
– Eater Denver
"Snarf’s Celebrates Twenty Years of Sandwiches"
– Denver Westword
"Top 35 Sandwiches You Need To Try In The U.S."
– Spoon University
2015
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Media Inquiries
For media inquires contact:
Helen Wood | Director of Marketing
720.810.0496
marketing@eatsnarfs.com