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Pressroom

Behind the Bread

Snarf’s Sandwiches opened its first sandwich shop in Boulder, Colorado in 1996 in what is affectionately referred to as "The Shack." Since then, the family-owned business founded by Jimmy "Snarf" Seidel has grown to almost 50 locations in Colorado, Texas and Missouri. Famous for its hearty, oven-toasted subs, Snarf’s is a frequent "Best Sandwich" winner and has an unprecedented following in its local communities.

Snarf’s is a destination for those looking for a fun atmosphere, down-to-earth people and an obsession with finding, and devouring, the perfect sandwich. Each oven-toasted sandwich is carefully made using exceptional ingredients, including generous portions of premium, handsliced meats and cheeses, Snarf’s own blend of giardiniera peppers, and fresh, perfectly-crusty bread.

The menu features favorites such as The Italian, Prime Rib, French Dip and NY Steak. Snarf’s also offers fresh salads with homemade dressings, rotating soups, kid-sized subs, vegetarian and gluten-free options, and a full catering menu.

From the building, to the furniture, to the incredible custom mosaics and artwork created by Colorado artist Jen Haley, each Snarf’s restaurant is unique to that community. In many cases Snarf’s takes an existing building and restores it, as opposed to starting from scratch. Jimmy doesn’t like anything to be "cookie cutter" so each location is infused with custom, eclectic décor and design that creates the hip vibe Snarf’s is known for, along with the craveable food.

Recent News!

This Popular Colorado-Based Sandwich Chain Has Nearly 50 Locations In 3 States, With Plans To Expand



(Nov. 29, 2025) - Tasting Table

Jimmy Seidel earned the nickname "Snarf" in college for his ability to snarf down food. He used this reputation as the compass to fuel his Boulder-based restaurant and his mission to make the world's finest sandwich using only first-class ingredients. Made on fresh bread delivered to stores six ways a week, a carefully curated assortment of meats and cheeses are layered and smashed into the bread, ensuring each bite is packed with flavor.

Seidel insists the taste of these sandwiches is advertising enough, though social media presence and influencers have helped spread the appeal of Snarf's sandwiches. Seidel's approach has worked, for Snarf's sandwich and subs recipes have been consistently praised and awarded -- no soggy sandwiches to be found here.


Bragging Rights

2025

2024

  • "One of 'America’s Hottest Startup Fast Casuals'"

    – QSR’s 40/40 List for 2024

  • "Best Sandwich & Best Take Out"

    – Boulder Weekly

  • "Best Sandwich Shop - Readers Choice"

    – Westword's Best of Denver

  • "Best Deli/Sandwich Shop - Northglenn, CO"

    – Colorado Community Media

  • "Best Deli/Sandwich Shop - Arvada, CO"

    – Colorado Community Media

  • "Best Deli/Sandwich Shop - Highlands Ranch, CO"

    – Colorado Community Media

  • "Best Deli/Sandwich Shop - Castle Rock, CO"

    – Colorado Community Media

  • "Best Sandwich/Sub - Readers’ Choice"

    – Longmont Times-Call

  • "Best Sandwich - Readers’ Choice"

    – Boulder Daily Camera

  • "Best Sandwich Boulder"

    – Yellowscene

  • "Best Sandwich Boulder East County"

    – Yellowscene

  • "Best Colorado-Based Chain"

    – Yellowscene

2020

2014

  • "Best of Boulder, Best Sandwich, Take Out & Food Delivery"

    – Boulder Weekly

  • "Reader’s Choice, Best Sandwich Shop"

    – Denver Westword

  • "Reader’s Choice, Best Sandwich & Best Cheap Eats"

    – Yellow Scene Magazine

  • "Best of East County, Best Catering"

    – Boulder Weekly

Newsworthy

2025

Media Inquiries

For media inquires contact:
Helen Wood | Director of Marketing
720.810.0496
marketing@eatsnarfs.com